Designing for participation, not just awareness

UX and UIRole Social PWAPlatform 2025Timeline Persian, for an Iranian audienceLanguage

The product

Gharar Sabz is a social PWA that brings people and organizations together around environmental and humanitarian causes.

Users can discover projects and campaigns, create their own, take part in causes they care about, and support them through coins or donations.

My role

I worked across UX and UI, designing key experiences such as discovering news, achievements, and campaigns on the home page, following people, and staying up to date with their activities.

The goal was to make participation simple and easy to understand — helping users quickly see what each project is about, who is behind it, and how they can get involved.

From discovering a cause to taking part

The experience was built around a simple journey: find a project you care about, learn more about it, and choose how you want to participate.

Browsing by category — Discover — news, projects, events and services by category.

Organisation creation sheet — Create — three kinds of organisation, each explained before you commit.

Coin donation sheet — Participate — choose how many coins to give, and see who else has.

Encouraging participation

Coins, badges, and levels were designed to create a sense of progress and give users more motivation to keep participating.

Missions and earning guide — Every mission states what it costs or earns, before it is started.

Users with scores and badges — Score, social reward and badges make contribution visible to others.